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WASHINGTON -- Add two fresh entries to the increasingly popular genre of non-apology apologies.In a span of 15 hours, politician Donald Trump and Olympian Ryan Lochte both coughed up carefully crafted words of contrition -- each without fully owning up to exactly what hed done wrong.Trump, the serial insulter of the 2016 presidential campaign, said hed sometimes said the wrong thing and acknowledged that his words had caused personal pain.Lochte, the gold medal-winning swimmer, said he should have been more careful and candid in describing an incident during the Rio Olympics in which he claimed to have been the victim of an armed robbery that police said wasnt really an armed robbery at all.What both are trying to do is take a topic out of the news and turn the page, said Kathleen Hall Jamieson, director of the Annenberg Public Policy Center at the University of Pennsylvania and an expert in the politics of rhetoric. Neither one of them has done it in the classic form required of an apology.These days, laments Wayne Fields, a professor who studies political rhetoric at Washington University in St. Louis, popular culture is churning out apologies that really suggest the problem is with you -- not me -- or the problem is with circumstances that I cant control.Its essentially, `Im sorry you dont understand me, said Fields, calling it part of the phenomenon of the public relations apology.Heres a closer look at Trump, Lochte, and the delicate politics of contrition:---TRUMPAs you know, Im not a politician. Ive worked in business, created a great company, created lots of jobs, rebuilding neighborhoods, thats what Ive done all of my adult life. Ive never wanted to learn the language of the insiders. And Ive never been politically correct. ... Truthfully, it takes far too much time and can often make it more difficult to achieve total victory. Sometimes, in the heat of debate and speaking on a multitude of issues, you dont choose the right words or you say the wrong thing. I have done that. And, believe it or not, I regret it. And I do regret it, particularly where it may have caused personal pain. Too much is at stake for us to be consumed with these issues. But one thing I can promise you is this, I will always tell you the truth.---Trumps remarks, read from a teleprompter during a speech Thursday night, were part of an effort to reset a campaign thats slipped in the polls and lacking direction as the candidate picks one distracting fight after another. The candidate who in the past has declared he prefers not to regret anything apparently made the calculus that a little remorse would be good for the soul -- and his campaign.Linguists found several things lacking in Trumps blanket mea culpa, starting with specifics about what he did wrong and to whom. Also, his contrition was prefaced by a litany of self-congratulatory statements designed to puff himself up and lessen the humbling aspects of his regrets. Further, Trump managed to suggest that part of the problem somehow rested with those who felt injured by his remarks. Finally, his declaration that hell continue to tell the truth suggested maybe he didnt really regret what hed said at all.Robin Lakoff, a retired linguistics professor at the University of California, Berkeley, says Trumps underlying message was: If you have to have this politically correct expression of regret, Ill give it to you, but really, youre the one in the wrong. ... Donald Trump is being magnanimous to the poor, sick person.Jamieson, listing some of those targeted by Trumps verbal volleys, added: The question is to whom is he apologizing? Is this an apology to Megyn Kelly? Is this an apology to John McCain? Is this an apology to the Khan family? Is this an apology to Hillary Clinton?Fields, for his part, said Trumps bottom line seemed to be: If this is what I need to do to win, sure, Ill apologize.---LOCHTEI want to apologize for my behavior last weekend -- for not being more careful and candid in how I described the events of that early morning and for my role in taking the focus away from the many athletes fulfilling their dreams of participating in the Olympics. I waited to share these thoughts until it was confirmed that the legal situation was addressed and it was clear that my teammates would be arriving home safely.Its traumatic to be out late with your friends in a foreign country -- with a language barrier -- and have a stranger point a gun at you and demand money to let you leave, but regardless of the behavior of anyone else that night, I should have been much more responsible in how I handled myself and for that am sorry to my teammates, my fans, my fellow competitors, my sponsors, and the hosts of this great event. I am very proud to represent my country in Olympic competition and this was a situation that could and should have been avoided. I accept responsibility for my role in this happening and have learned some valuable lessons.I am grateful for my USA Swimming teammates and the USOC, and appreciate all of the efforts of the IOC, the Rio `16 Host Committee, and the people of Brazil who welcomed us to Rio and worked so hard to make sure that these Olympic Games provided a lifetime of great new memories. There has already been too much said and too many valuable resources dedicated to what happened last weekend, so I hope we spend our time celebrating the great stories and performances of these Games and look ahead to celebrating future successes.---Lochtes statement, posted on his Instagram account Friday, was designed to quell the global firestorm that erupted after his claims about being the victim of an armed robbery outraged his Brazilian hosts and were sharply disputed by that nations police.The Olympic gold medalist, who initially said hed been robbed at gunpoint, held to his view that a stranger pointed a gun at him and demanded money. But Brazilian police said he and three other swimmers vandalized a gas station bathroom while drunk and were confronted by armed security guards.Lochte does explicitly say hes apologizing. But linguists note that as with Trump, hes fuzzy about what exactly hes sorry for. Theres no admission that he didnt tell the truth or of any attempt at a cover-up. He throws out factors designed to mitigate blame: he was far from home, he didnt speak the language. He makes reference to the behavior of others, suggesting hes not the only one blame. He works in prominent mention of the Olympic Games, where he brought home gold. And he makes the case its time to change the subject.Its one of those mistakes-were-made apologies, Fields said. It doesnt take full responsibility.The key unanswered question, Jamieson said, is Did you lie to us?Lakoff credits Lochte for sounding truly penitent, but said he still manages to work the apology thing around to `Look at how wonderful I am with all his talk about the successes at the Rio Games.---Overall, Lakoff said, Trump and Lochte offered two different ways of weaseling out of making a true apology.These are both masterly ways of talking out of one corner of your mouth but indirectly implying something else out of the other, he said.---Follow Nancy Benac on Twitter at: http://twitter.com/nbenac Willie Wilson Jersey .ca looks back at the stories and moments that made the year memorable. Kevin Appier Jersey .1 million pounds ($61.2 million) on Saturday, giving the beleaguered English Premier League champions a major lift. https://www.cheaproyals.com/397a-jakob-junis-jersey-royals.html . With Parker having a quiet game for once, Nicolas Batum and Boris Diaw provided the scoring as France won its first major basketball title by beating Lithuania 80-66 on Sunday. It was a victory that ended a decade of frustration for Parker and a talented French generation, which lost the final against Spain two years ago and took bronze in 2005. Edinson Volquez Jersey . Scott Kazmir allowed four hits in seven shutout innings, Michael Brantley hit a two-run homer in a three-run first inning and the Indians maintained their hold on an AL wild-card spot with a 4-1 win over the Houston Astros on Saturday night. Stitched Royals Jerseys . Andrew Luck lost his favourite target and the Indianapolis locker room lost one of its most revered leaders when Reggie Wayne was diagnosed Monday with a torn anterior cruciate ligament in his right knee that will cost him the rest of the season. COLUMBIA, S.C. -- Dawn Staley wasnt disappointed or angry that No. 6 South Carolina was tied with ninth-ranked UCLA at half. She believed she had the Bruins right where her team wanted.The Gamecocks backed her up in a big way Sunday, running past UCLA with a third-quarter surge for a 66-57 victory and their third win over a Top 10 opponent this season.Alaina Coates had 20 points -- 11 in a 17-3 run to start the second half -- and 14 rebounds for South Carolina (9-1). Still, things looked dicey at the break with both Coates and 6-foot-5 Aja Wilson limited by fouls the first two quarters.Not to Staley.I thought we were in a great place, Staley said. I thought we were picking up steam as the game went on. I was looking at UCLA, I thought they were exhausted playing at that pace. And with our bigs in foul trouble, I thought wed have a burst in the second half where we needed to have a burst.Coates powered the decisive run with 11 points that the Bruins forwards could not match.But South Carolina used a 17-3 run -- fueled by the 6-foot-4 Coates -- to start the third period.Coates scored 11 points in the critical stretch as the Gamecocks built a 43-29 lead that the Bruins (8-2) couldnt overcome.The closest UCLA came after that was nine points on Jordin Canadas basket with 9:16 to play. But Allisha Gray followed with a three-point play for South Carolina to restore the double-digit margin.They imposed their will with their inside game, UCLA coach Cori Close said.Along with Coates, Wilson had 13 points and 13 rebounds -- the second straight contest both had double-doubles.Canada, UCLAs leading scorer who had 30 points in her last game, had 15 points on 6-of-20 shooting before fouling out with 2:15 to go.Monique Billings had a career-high 22 rebounds to go along with 12 points for the Bruins. She surpassed her high of 16 boards collected in a win over Micchigan a week ago.ddddddddddddUCLAs shooting touch was ice cold. The Bruins shot 28.2 percent for the game and made just four of 27 attempts from 3-point range.THE BIG PICTUREUCLA: The Bruins showed the speed, size and strength to match up with the best teams in the country. Billings, at 6-4, went toe-to-toe with South Carolina twin post stars in Wilson and Coates.Canada regularly sped past the Gamecocks quick guards. The Bruins seemed to wear down before halftime as the Gamecocks wiped out an eight-point lead with an 18-10 run over the final seven minutes of the second quarter.South Carolina: The Gamecocks need to start faster if they hope to succeed in the rugged Southeastern Conference. South Carolina made only two of 15 field goals in the opening quarter and finished with six points. Its been a recurring problem this season for the Gamecocks, whove scored fewer than 20 points in the first quarter in six of their 10 games this season.POLL IMPLICATIONSUCLA could slip out of the Top 10, but should not fall too far after coming cross-country to face the Gamecocks.South Carolina should hold its spot at No. 6 after winning three games in eight days.CANADA COLDSouth Carolina was wary of Canadas skill and game-planned to make it difficult for her. Canada started 2 of 9 shooting as the Gamecocks forced her to give up the ball, then worked to deny her getting it back. Shes their engine, Gray said. The whole thing was to shut down Canada.UP NEXTUCLA: Stays in the South, playing at North Carolina A&T at noon on Tuesday.South Carolina: Plays its final nonconference game when it travels to Savannah State on Wednesday night.---Story has been corrected to show that UCLA plays North Carolina A&T at noon on Tuesday instead of 9 a.m. ' ' '