DieBruderschaft.com

The first week of October is Chinas National Holiday. During this seven-day period, tourist attractions are at full capacity and there are big crowds everywhere.Not everybody likes this so call Golden Week -- you can image what its like when nearly half a billion people are traveling at the same time in the same country.However, the China Open, which has been held in Beijings National Tennis Center for the past seven years, lives up to the weeks name.The tournament was upgraded to Premier status in 2009. It is a combined ATP-WTA event, the biggest tournament on the Asian continent. There was some ambition early on to build a fifth grand slam, and the easiest way was to copy the best. China Open organizers learned as much as they could from the US Open, from sponsorship to court layouts. In 2006, the China Open became the first tournament outside the United States to implement Hawk-Eye replay.The grand slam ambition eventually faded, replaced by a focus on making money during this Golden Week. And it has worked. For the 2015 China Open, the event attracted 244,557 fans. Of course, it still doesnt match the US Open, but the gap isnt as big as it used to be.During the 2014 China Open, I spent a week covering the tournament. By walking around the National Tennis Center, you can sense that China is building its own tennis culture and looking for its own identity.We try to create an atmosphere of family vacation, not only the tennis matches, said Zhang Junhui, director of the China Open. The average stay time for fans is five hours and 23 percent of them are from outside of Beijing. More and more Chinese families are willing to spend their money and time on these kinds of events, and the China Open is becoming a tourist attraction.All over China, the middle class is growing and prosperity is increasing, making tennis more popular -- 15 million people play regularly. Landing a tennis event is a shortcut to promote a citys image. Its usually called a citys name card.In Wuhan, Li Nas hometown, city officials spearheaded the Wuhan Open. They built a 1.5 billion yuan (approximately $225 million) state-of-the-art tennis facility.In 2016, the WTA has events in Guangzhou, Wuhan, Beijing, Tianjin, Hong Kong, and Zhuhai. The ATP has Chengdu, Shenzhen, Beijing and Shanghai. Thats a new combined record.Tennis is growing quickly in China, and the market still has room to grow. Sure, many fans are still learning the sports rules, history and culture. And too many events in a short period can create unhelpful competition. 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